We created AssCam, a hidden camera to document wandering eyes.
"We asked for a conversation, what they gave us was a cultural phenomenon." Walter A Hass. Levi Strauss & Co, Global Marketing Group.
20 million views in ten days.
Director Brian De Palma (Scarface) saw it, then incorporated it into his film 'Passion'
Remade by Conan O'Brien and UK paper The Sun.
Featured on CNN, Australia's Channel 9, The Huffington Post and The Today Show.
Number 1 on the Ad Age Viral Video Chart.
THE CASE STUDY
THE FILM
BEHIND THE SCENES
ONE SHOW INTERACTIVE
Gold: Online Films & Video, Short Form.
CANNES LIONS
Silver: Film Lions.
Titanium Lions: Shortlist.
PR Lions: Shortlist.
Media Lions: Shortlist.
AWARD
Gold: Viral Film.
Silver: Best Use Of Social Media.
CAPLES AWARDS, NYC
Gold: Viral Video Marketing.
YOUNG GUNS
Silver: Viral.
NZ AXIS ADVERTISING AWARDS
Gold: Screen Content, Long-form.
Gold: Digital & Interactive, Viral.
Gold: Digital & Interactive, Social.
Gold: PR / Experiential.
Silver: Titanium.
Silver: Digital & Interactive, Branded Content.
Silver: Best Viral Marketing.
Bronze: Visual Craft.
Bronze: Direction.
SPIKES ASIA
Bronze: Film & Media.
ADVERTISING EFFECTIVENESS AWARDS
Finalist: Limited Budget.
Finalist: Most Effective Digital/Social Media.