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<channel>
	<title>Jae Morrison</title>
	<link>http://www.jaemorrison.com</link>
	<description>Jae Morrison</description>
	<pubDate>Thu, 08 Dec 2011 05:27:15 +0000</pubDate>
	<generator>http://www.jaemorrison.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Stereoscopic Painting</title>
		<link>http://jaemorrison.com/Stereoscopic-Painting</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/Stereoscopic-Painting</comments>
		<pubDate>Thu, 08 Dec 2011 05:27:15 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">2426548</guid>
		<description>Painted from a pair of stereo images. The stereo reference enabled colours beneth the water to be clearly seen, creating convincing depth to the image once the water layer was applied.

&#60;img src="http://payload6.cargocollective.com/1/5/174505/2426548/stereopainting_1024.jpeg" border="0" width="1000" height="600" width_o="1000" height_o="600" src_o="http://payload6.cargocollective.com/1/5/174505/2426548/stereopainting_o.jpeg" align="left" /&#62; </description>
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	<item>
		<title>The Cheese Odysesey</title>
		<link>http://jaemorrison.com/The-Cheese-Odysesey</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/The-Cheese-Odysesey</comments>
		<pubDate>Thu, 08 Dec 2011 05:22:29 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">2426532</guid>
		<description>Tuck into cheese then into bed. Thirty nights of dairy dreams are diarised.
These nightmares then form the foundation for thirty artworks.

&#60;img src="http://payload6.cargocollective.com/1/5/174505/2426532/cheeseodyssey_1024.jpg" border="0" width="800" height="295" width_o="800" height_o="295" src_o="http://payload6.cargocollective.com/1/5/174505/2426532/cheeseodyssey_o.jpg" align="left" /&#62; </description>
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	<item>
		<title>Skype</title>
		<link>http://jaemorrison.com/Skype</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/Skype</comments>
		<pubDate>Thu, 08 Dec 2011 05:13:11 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Creative, Projects]]></category>

		<guid isPermaLink="false">2426480</guid>
		<description>One minute you're talking on Skype to a beloved family member, the next you're a head on a fat guy.
Position a photo under the video call and take a screen grab. You just skype'd them.

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	<item>
		<title>Ministry for Culture and Heritage</title>
		<link>http://jaemorrison.com/Ministry-for-Culture-and-Heritage</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/Ministry-for-Culture-and-Heritage</comments>
		<pubDate>Thu, 08 Dec 2011 04:44:18 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">2420631</guid>
		<description>The brief was to create a brand identity to launch New Zealand as Country of Honor at the 2012 Frankfurt Book Fair. We created an identity that provoked the predominantly German market to think about little old New Zealand differently: as a hothouse of innovation and creativity that works while Europe sleeps, creating new and amazing things every morning. 


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	</item>
		
		
	<item>
		<title>For Want Of A Better Word</title>
		<link>http://jaemorrison.com/For-Want-Of-A-Better-Word</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/For-Want-Of-A-Better-Word</comments>
		<pubDate>Mon, 05 Dec 2011 12:07:50 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Creative, Projects]]></category>

		<guid isPermaLink="false">2409177</guid>
		<description>'A visual, verbal and intellectual delight' Steven Pinker, Professor, Harvard University.
Author of The Language Instinct, Word and Rules, and The Stuff of Thought.

&#60;img src="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-Cover_1024.jpg" border="0" width="1024" height="708" width_o="1156" height_o="800" src_o="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-Cover_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-1_1024.jpg" border="0" width="1024" height="708" width_o="1156" height_o="800" src_o="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-1_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-2_1024.jpg" border="0" width="1024" height="708" width_o="1156" height_o="800" src_o="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-2_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-3_1024.jpg" border="0" width="1024" height="708" width_o="1156" height_o="800" src_o="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-3_o.jpg" align="left" /&#62; 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&#60;img src="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-31_1024.jpg" border="0" width="1024" height="708" width_o="1156" height_o="800" src_o="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-31_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-32_1024.jpg" border="0" width="1024" height="708" width_o="1156" height_o="800" src_o="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-32_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-Back_1024.jpg" border="0" width="1024" height="708" width_o="1156" height_o="800" src_o="http://payload5.cargocollective.com/1/5/174505/2409177/FWOABW-Back_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>The New Zealand Book Council</title>
		<link>http://jaemorrison.com/The-New-Zealand-Book-Council</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/The-New-Zealand-Book-Council</comments>
		<pubDate>Mon, 05 Dec 2011 11:09:38 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Commercial]]></category>

		<guid isPermaLink="false">2409020</guid>
		<description>The NZ Book Council promotes books through the power they have to inspire and shape a person. 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Mini</title>
		<link>http://jaemorrison.com/Mini</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/Mini</comments>
		<pubDate>Mon, 05 Dec 2011 10:20:50 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">2408901</guid>
		<description>Young Guns - Silver: Maverick Media.
Cannes Lions - Ambient Campaign: Finalist.
One Show - Ambient Campaign: Finalist.

&#60;img src="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_01.jpg" border="0" width="640" height="940" width_o="640" height_o="940" src_o="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_01_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_02.jpg" border="0" width="640" height="940" width_o="640" height_o="940" src_o="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_02_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_03.jpg" border="0" width="640" height="940" width_o="640" height_o="940" src_o="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_03_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_04.jpg" border="0" width="640" height="940" width_o="640" height_o="940" src_o="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_04_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_05.jpg" border="0" width="640" height="940" width_o="640" height_o="940" src_o="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_05_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_06.jpg" border="0" width="640" height="940" width_o="640" height_o="940" src_o="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_06_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_07.jpg" border="0" width="640" height="940" width_o="640" height_o="940" src_o="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_07_o.jpg" align="left" /&#62; &#60;img src="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_08.jpg" border="0" width="640" height="940" width_o="640" height_o="940" src_o="http://payload5.cargocollective.com/1/5/174505/2408901/MINI_08_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Vodafone</title>
		<link>http://jaemorrison.com/Vodafone-1</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/Vodafone-1</comments>
		<pubDate>Mon, 05 Dec 2011 10:08:12 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">2408815</guid>
		<description>Cannes Lions - Film: Finalist.
Award - Bronze: Film.
NZ Axis Advertising Awards - Bronze: Film.











&#60;img src="http://payload5.cargocollective.com/1/5/174505/2408815/VODAFONE_IWTN_01.jpg" border="0" width="640" height="977" width_o="640" height_o="977" src_o="http://payload5.cargocollective.com/1/5/174505/2408815/VODAFONE_IWTN_01_o.jpg" align="left" /&#62; 
&#60;img src="http://payload5.cargocollective.com/1/5/174505/2408815/VODAFONE_IWTN_02.jpg" border="0" width="640" height="977" width_o="640" height_o="977" src_o="http://payload5.cargocollective.com/1/5/174505/2408815/VODAFONE_IWTN_02_o.jpg" align="left" /&#62; 
&#60;img src="http://payload5.cargocollective.com/1/5/174505/2408815/VODAFONE_IWTN_03.jpg" border="0" width="640" height="977" width_o="640" height_o="977" src_o="http://payload5.cargocollective.com/1/5/174505/2408815/VODAFONE_IWTN_03_o.jpg" align="left" /&#62; 
&#60;img src="http://payload5.cargocollective.com/1/5/174505/2408815/VODAFONE_IWTN_04.jpg" border="0" width="640" height="977" width_o="640" height_o="977" src_o="http://payload5.cargocollective.com/1/5/174505/2408815/VODAFONE_IWTN_04_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Playstation 3 - Killzone 2</title>
		<link>http://jaemorrison.com/Playstation-3-Killzone-2</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/Playstation-3-Killzone-2</comments>
		<pubDate>Mon, 05 Dec 2011 04:43:53 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Commercial]]></category>

		<guid isPermaLink="false">2386025</guid>
		<description>This commercial was shot live, with real people controlling the in-game characters. 
The camera was myself on a PlayStation controller, manually orbiting around the action.

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Pedigree</title>
		<link>http://jaemorrison.com/Pedigree</link>
		<comments>http://jaemorrison.com/following/jaemorrison.com/Pedigree</comments>
		<pubDate>Thu, 01 Dec 2011 22:50:09 +0000</pubDate>

		<dc:creator>Jae Morrison</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">2394093</guid>
		<description>Cannes Lions - Bronze: Direct Lions.
Young Guns - Finalist: Not for Profit / Charities.
Spikes Asia - Grand Prix: Digital.
Spikes Asia -  Gold: Digital.
Spikes Asia - Bronze: Direct.
DMA Asia - Gold: Online Marketing, 
DMA Asia - Silver: Website.
FWA Site of the day.

Featured by The Huffington Post



THE BRIEF
Every year, The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. In its third year, Pedigree asked us to come up with an idea that would reinvigorate the initiative and open the door to more dog adoptions than ever.

THE IDEA
Our objective was to get more people to become aware of the plight of homeless dogs, and increase dog adoptions in the process. To get a person to fall in love and adopt a dog you have to first get them to the shelter. By creating a user experience that paired a real person to a real homeless dog we created a personal experience that immediately set up an emotional connection. In the words of one user (A. Steedman): “When you see those eyes looking back at you, it’s almost impossible to not set up a meeting.” People were alerted to the website through an EDM campaign sent to the mailing lists of affiliated animal justice partners.  This EDM was accompanied by a seeding strategy.

THE EXECUTION
Studies have shown that some of the happiest dog and owner pairs share similar features, personality traits, even body types. That’s we developed Doggelgänger; human to canine pairing software, designed to connect homeless dogs to their human doubles. This state-of-the-art software analyses your features, and compares them with a nationwide database of real dogs looking for adoption. By partnering with shelters across the country, Doggelgänger has given homeless dogs everywhere the very best chance to set up that vital first meeting in the journey to finding a new home.

&#60;img src="http://payload4.cargocollective.com/1/5/174505/2394093/DOGGELGANGER01.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload4.cargocollective.com/1/5/174505/2394093/DOGGELGANGER01_o.jpg" align="left" /&#62; 

&#60;img src="http://payload4.cargocollective.com/1/5/174505/2394093/DOGGELGANGER02.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload4.cargocollective.com/1/5/174505/2394093/DOGGELGANGER02_o.jpg" align="left" /&#62; 

&#60;img src="http://payload4.cargocollective.com/1/5/174505/2394093/DOGGELGANGER03.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload4.cargocollective.com/1/5/174505/2394093/DOGGELGANGER03_o.jpg" align="left" /&#62; 

&#60;img src="http://payload4.cargocollective.com/1/5/174505/2394093/DOGGELGANGER04.jpg" border="0" width="640" height="400" width_o="640" height_o="400" src_o="http://payload4.cargocollective.com/1/5/174505/2394093/DOGGELGANGER04_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

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